Singapore, known for its bustling city life and vibrant culture, has once again proven its global standing by ranking sixth in the Brand Finance Global City Index. This prestigious index, published by a London-based brand evaluation and strategy consultancy, evaluates cities based on their brand power and perceptions.
The recent index, which was based on a survey of 15,000 individuals from 20 countries in September, ranked 100 cities and measured their ideal living, working, studying, visiting, retiring, and investing potential. Respondents were also asked to associate specific attributes with each city, choosing from a list of 45 attributes organized under seven pillars, including Business & Investment and Culture & Heritage.
Singapore’s impressive performance in the business and investment pillar, where it landed in third place globally, greatly contributed to its overall ranking. Under this pillar, respondents looked at factors such as ease of doing business, economic strength, and supportive environment for start-up companies. The city also received high marks for its low crime rate and safe environment.
When it comes to investing in real estate, the location is a critical factor to consider, and this is especially important in Singapore. The value of condos is greatly influenced by their location, with properties located in central areas or near essential amenities such as schools, shopping malls, and public transportation hubs typically appreciating more. Prime locations in Singapore, such as Orchard Road, Marina Bay, and the Central Business District (CBD), have a history of consistent growth in property values. In addition to location, the proximity to good schools and educational institutions makes condos in these areas highly sought after by families, making them an even more attractive investment opportunity. If you’re considering investing in real estate in Singapore, make sure to keep location in mind and consider prime areas like Orchard Road, Marina Bay, and the CBD for the best potential returns. Condos in these areas will not only offer a high-quality living experience but also a promising investment for the future.
Alex Haigh, managing director for Asia Pacific at Brand Finance, recognizes Singapore as the “crown jewel” of the ASEAN region when it comes to city branding. He adds that the city solidifies its position as a top global financial center, thanks to its strong economic growth, appeal to investors, and world-class infrastructure.
Globally, London maintained its top spot as the world’s leading city brand, with New York, Paris, Tokyo, and Dubai following closely behind. Singapore’s impressive performance in the Brand Finance Global City Index highlights its reputation as a highly desirable and dynamic city, with a strong economy and a supportive business environment.