Singapore has recently been recognized as the sixth-highest city in the world in terms of branding, according to the latest Brand Finance Global City Index. The index, which is published by Brand Finance, a renowned brand evaluation and strategy consultancy based in London, ranks cities based on their brand power and perceptions.
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The latest index is a result of a comprehensive survey that was conducted worldwide in September, reaching out to 15,000 individuals in 20 different countries. The survey participants ranked 100 cities based on key performance indicators that aimed to showcase the overall appeal and desirability of each city in terms of living, working, studying, visiting, retiring, and investing.
The respondents were also asked to associate specific attributes with each city, choosing from a list of 45 attributes that were grouped into seven pillars, including Business & Investment and Culture & Heritage.
Singapore’s overall ranking was significantly boosted by its outstanding performance within the Business and Investment pillar, where it placed third globally. The perceptions evaluated under this pillar included the ease of doing business, the strength of the economy, and the overall supportiveness of the city for start-ups. Additionally, the city was also highly ranked for its low crime and violence rates.
Alex Haigh, the managing director for Asia Pacific at Brand Finance, highlighted Singapore as the “crown jewel” of the Asean region when it comes to city branding. He also acknowledged that Singapore has solidified its position as a premier global financial center, leading in economic expansion, investment appeal, and world-class infrastructure.
Globally, London retained its top position as the world’s most prominent city brand, followed by New York, Paris, Tokyo, and Dubai. With its remarkable brand power and perceptions, Singapore has proven itself to be a highly desirable city and a sought-after destination for living, working, and investing.