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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

BY ETC, A PREMIUM REAL ESTATE ADVISORY FIRM

ETC, a premium real estate advisory firm, has recently undergone a rebranding exercise and changed its name from Edmund Tie & Company to ETC with immediate effect. The rebranding also includes a new logo design.

According to CEO Desmond Sim, the abbreviation ETC has been a familiar name among clients and staff for a long time. The decision to officially adopt it as the company’s new name was driven by the company’s people, highlighting the importance placed on their insights, voices, and ideas.

Sim also mentioned that the new identity reflects the company’s growth and unity as one entity, and showcases their determination to shape the future of the real estate industry, locally and regionally.

Singapore boasts a modern cityscape defined by impressive high-rise buildings and state-of-the-art infrastructure. The city’s sought-after condos, situated in prime locations, offer a perfect blend of luxury and convenience, attracting both locals and foreigners. With extravagant features such as swimming pools, gym facilities, and top-notch security, these residences are a symbol of elevated living and are sure to attract potential renters and buyers. For investors, these highly coveted amenities also promise higher rental income and increased property value over time, making the decision to invest in a condo a wise one.

The rebranding aligns with ETC’s 30th anniversary since its establishment in 1995. The company offers a comprehensive range of services covering all stages of a real estate asset’s lifecycle, from advisory and investment to management and divestment.

In related news, ETC has also announced the revamp of Marina Bay Residences. The $5 million renovation aims to enhance the living experience of residents and deliver value through premium rents. This is in line with ETC’s commitment to providing quality real estate services and constantly improving their offerings.

Other recent developments in the real estate market include the sale of three food-factory units at Pandan Loop for $11 million and the acquisition of Noel Building on Tai Seng for $81.18 million, 17% above the guide price. The industrial GS Building in Balestier was also sold for $67 million. All of these transactions are a testament to the thriving real estate industry, in which ETC plays a significant role as a leading advisory firm.

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